![]() ![]() But all companies that succeed in the market create a product or a service that communicates the brand value, which would get a better reach for the brand in the market. Most companies today have been using the blue ocean strategy even though the strategy is complicated. The smart household vacuum is a good example of applying Blue Ocean Strategy. The blue ocean strategy was developed and implemented using various frameworks to look beyond the competition and reduce risks and hurdles in the newly created market. ![]() They believed that creating a new market which is the blue ocean is more beneficial than competing in an existing market. The blue ocean strategy was developed by Professor Kim and Renee Mauborgne of INSEAD Business School. Why is the Blue Ocean Strategy Important?.Stage-Gate Process: Your Guide for Developing New Products. ![]() ![]()
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